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Pickle King Productions evolved out of Sandbox Strategies, a marketing and PR firm focused on videogames. The same three people founded both companies: Bill Linn, Corey Wade, and Rob Fleischer. Bill Linn, who handles business development, has worked with Activision, Sierra, Southpeak Games, Rockstar Games, THQ, and Sony in his 17+ years in the videogame industry. Rob Fleischer is the creative mind at PKP, using his finely honed "gamer sense" to determine if the market would respond to a concept. He has done product PR for dozens of games over the last decade and has played through countless titles. Corey Wade is the marketing mind at Pickle King - he "packages" the concepts and pitches them to game publishers.